Carroll, Raymond L. <br/><br/>
Electronic media programming : strategies and decision making 

 - New York, N.Y. :  McGraw-Hill,  1993 
 - 532 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BROADCASTING--UNITED STATES--PLANNING<br/>RADIO PROGRAMS--UNITED STATES--PLANNING<br/>TELEVISION PROGRAMS--UNITED STATES--PLANNING
<br/><br/><label>LC Class. No.: </label>PN1990.83  / C377E