TY  - BOOK
AU  - Clark,John B.
TI  - Marketing today : successes, failures, and turnarounds
AV  - HF5415.1 C527M
PY  - 1987///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - MARKETING
KW  - UNITED STATES
KW  - CASE STUDIES
KW  - SUCCESS IN BUSINESS
KW  - BUSINESS FAILURES
ER  -