TY - BOOK AU - Clark,Shawn TI - The co-marketing solution : strategic marketing through better branding, improved trade relationships, superior promotions, effective fact-based selling, accurate ROI analyses of trade spending SN - 0658000063 AV - HF5415.13 C527C PY - 2000/// CY - Lincolnwood, Ill. PB - NTC Business KW - MARKETING KW - UNITED STATES KW - MANAGEMENT ER -