TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 0256218994
AV  - HF5823 B442A 1998
PY  - 1998///
CY  - Boston, Mass.
PB  - Irwin/McGraw-Hill
KW  - Advertising
KW  - SALES PROMOTION
KW  - Communication in marketing
N1  - Rev. ed. of : Introduction to advertising and promotion. 3rd ed. 1995; Includes bibliographical references and index
ER  -