TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 0131257331
AV  - HF5415.2 M343M 1996
PY  - 1996///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - MARKETING RESEARCH
KW  - METHODOLOGY
N1  - Includes bibliographical references and index
ER  -