Armstrong, Gary. <br/><br/>
Marketing :  an introduction / 
Gary Armstrong, Philip Kotler 
 - 5th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2000 
 - 575 p. :  col. ill. 
<br/><br/> Kotler's name appears first on the earlier ed. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>013012771X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / A757M 2000