Boone, Louis E. <br/><br/>
Contemporary marketing wired / 
Louis E. Boone, David L. Kurtz 
 - 9th ed. 
 - Fort Worth, Tex. :  Dryden Press,  c1998 
 - 742 p. :  col. ill. 
<br/><br/><label>ISBN: </label>0030185971 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--CASE STUDIES<br/>MARKETING--VOCATIONAL GUIDANCE
<br/><br/><label>LC Class. No.: </label>HF5415  / B666C 1998