TY - BOOK AU - Boone,Louis E. AU - Kurtz,David L. TI - Contemporary marketing wired SN - 0030185971 AV - HF5415 B666C 1998 PY - 1998/// CY - Fort Worth, Tex. PB - Dryden Press KW - MARKETING KW - CASE STUDIES KW - VOCATIONAL GUIDANCE ER -