TY  - BOOK
AU  - Arens,William F.
TI  - Contemporary advertising
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0071122931
AV  - HF5821 A736C 2002
PY  - 2002///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -