Semenik, Richard J. <br/><br/>
Promotion and integrated marketing communications / 
Richard J. Semenik 
 - Australia :  South-Western,  c2002 
 - 582 p. :  ill. (some col.) 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0324062532 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISTING CAMPAIGNS<br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF5837  / S453P