TY  - BOOK
AU  - Kaser,Ken
AU  - Oelkers,Dotty Boen
TI  - Sports and entertainment marketing
SN  - 0538694777
AV  - GV716 K373S
PY  - 2001///
CY  - Australia
PB  - South-Western Educational
KW  - SPORTS
KW  - MARKETING
KW  - STUDY AND TEACHING
KW  - ENTERTAINMENT EVENTS
N1  - Includes index
ER  -