Readings on market-driving strategies :  towards a new theory of competitive advantage / 
[edited by] Gregory S. Carpenter, Rashi Glazer, Kent Nakamoto 
 - Reading, Mass. :  Addison-Wesley,  c1997 
 - 540 p. :  ill. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0321014138 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415.32  / R422