Marketing :  concepts and strategies / 
Sally Dibb ... [et al.] 
 - 2nd European ed. 
 - Boston, Mass. :  ,  c1994 
 - 726 p. :  col. ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0395669286 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / M374 1994