Marketing :  principles and practice / 
Dennis Adcock ... [et al.] 
 - 2nd ed. 
 - London :  Pitman,  1995 
 - 420 p. :  ill. (some col.) 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0273607340 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / M374 1995