Lusch, Robert F. Retail marketing / Robert F. Lusch, Patrick Dunne, Randall Gebhardt - 2nd ed. - Cincinnati, Ohio : South-Western, c1993 - 864 p. : ill. Includes index ISBN: 0538826975 Subjects--Topical Terms: RETAIL TRADE--MANAGEMENTMarketing LC Class. No.: HF5429 / L872R 1993