Jones, Tim Taking ideas to market / Tim Jones and Simon Kirby - Oxford : Capstone, 2002 - 112 p. - ExpressExec ; 01.08 . Includes index ISBN: 1841123145 Subjects--Topical Terms: Creative ability in businessCREATIVE ABILITY IN BUSINESS--CASE STUDIESMarketing LC Class. No.: HD53 / J663T