Zeithaml, Valarie A. <br/><br/>
Services marketing :  integrating focus across the firm / 
Valarie A. Zeithaml, Mary Jo Bitner 
 - 3rd ed. , international ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  c2003 
 - 668 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0071199144 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SERVICE INDUSTRIES--MARKETING<br/>Customer services<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HD9980.5  / Z447S 2003