Dwyer, F. Robert <br/><br/>
Business marketing :  connecting strategy, relationships, and learning / 
F. Robert Dwyer, John F. Tanner, Jr. 
 - 2nd ed. , international ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  2002 
 - 705 p. :  ill. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0071206698 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / D893B 2002