Arnould, Eric J. <br/><br/>
Consumers / 
Eric Arnould, Linda Price, George Zinkhan 
 - International ed. 
 - Boston, Mass. :  McGraw-Hill,  c2002 
 - 750 p. :  col. ill. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>007112294X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOR<br/>CONSUMER BEHAVIOR--UNTIED STATES
<br/><br/><label>LC Class. No.: </label>HF5415.32  / A766C 2002