Marketing / 
Roger A. Kerin ... [et al.] 
 - 7th ed. , international ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  c2003 
 - 741 p. :  col. ill. +  1 CD-ROM 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0071217258 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / M374 2003