Sissors, Jack Zanville  1919-2004 <br/><br/>
Advertising media planning / 
Jack Z. Sissors and Roger B. Baron 
 - 6th ed. 
 - Chicago, Ill. :  McGraw-Hill,  c2002 
 - 445 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0844215635 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING MEDIA PLANNING
<br/><br/><label>LC Class. No.: </label>HF5826.5  / S577A 2002