Varey, Richard J.  1955- <br/><br/>
Marketing communication :  principles and practice / 
Richard J. Varey 
 - London :  Routledge,  2002 
 - 389 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0415230403 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF5415.123  / V373M