TY  - BOOK
AU  - Wells,William
AU  - Burnett,John
AU  - Moriarty,Sandra
TI  - Advertising: principles & practice 
SN  - 0131202065
AV  - HF5823 W444A 2003
PY  - 2003///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -