Belch, George Eugene <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
George E. Belch, Michael A. Belch 
 - 6th ed. , international ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  c2004 
 - 779 p. :  ill. (chiefly col.) 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0071214380 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>SALES PROMOTION<br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF5823  / B442A 2004