Service marketing :  a managerial approach / 
Rebekah Bennett ... [et al.] ; edited by Janet R. McColl-Kennedy 
 - Milton :  Wiley,  2003 
 - 604 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0470800682 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SERVICE INDUSTRIES--MARKETING<br/>Customer services<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HD9980.5  / S478