TY  - BOOK
AU  - Ketchum,David
TI  - Big M, little m marketing: new strategies for a new Asia 
SN  - 0471479233
AV  - HF5415.12 .A78 K472B
PY  - 2003///
CY  - Singapore
PB  - Wiley
KW  - MARKETING
KW  - ASIA
N1  - Includes bibliographical references and index
ER  -