Mowen, John C. <br/><br/>
Consumer behavior :  a framework / 
John C. Mowen, Michael S. Minor 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2001 
 - 354 p. :  ill., map 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0130169722 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>LC Class. No.: </label>HF5415.32  / M683C