Lilien, Gary L. <br/><br/>
Marketing engineering :  computer-assisted marketing analysis and planning / 
Gary L. Lilien, Arvind Rangaswamy 
 - 2nd ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2003 
 - 518 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0130355496 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--DATA PROCESSING<br/>MARKETING--DECISION MAKING--MATHEMATICAL MODELS<br/>MARKETING--DECISION MAKING--DATA PROCESSING
<br/><br/><label>LC Class. No.: </label>HF5415.125  / L544M 2003