Gilligan, Colin <br/><br/>
Strategic marketing planning / 
Colin Gilligan and Richard M.S. Wilson 
 - Amsterdam :  Butterworth-Heinemann,  2003 
 - 625 p. :  col. ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0750622466 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415.13  / G544S