The marketing book / 
edited by Michael J. Baker 
 - 5th ed. 
 - Oxford :  Butterworth-Heinemann,  2003 
 - 834 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0750655364 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / M374 2003