Kotler, Philip. <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler, John Bowen, James Makens 
 - 3rd ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2003 
 - 893 p. :  col. ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0130996114 
<br/><br/><label>Subjects--Topical Terms: </label><br/>HOSPITALITY INDUSTRY--MARKETING<br/>TOURISM--MARKETING
<br/><br/><label>LC Class. No.: </label>TX911.3 .M3  / K674M 2003