Brassington, Frances <br/><br/>
Principles of marketing / 
Frances Brassington, Stephen Pettitt 
 - London :  Pitman,  1997 
 - 1086 p. :  col. ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0273605135 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415  / B727P