Solomon, Michael R. Consumer behavior : buying, having, and being / Michael R. Solomon - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, c2002 - 554 p. : col. ill. - The Prentice Hall international series in marketing . Includes bibliographical references and index ISBN: 013091360X Subjects--Topical Terms: Consumer behavior LC Class. No.: HF5415.32 / S646C 2002