Marketing interfaces :  exploring the marketing and business relationship / 
edited by Ian Wilson 
 - London :  Pitman,  1994 
 - 406 p. :  ill. 
<br/><br/>Includes bibliographic references and index 
<br/><br/><label>ISBN: </label>0273602861 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / M374