Using qualitative research in advertising :  strategies, techniques, and applications / 
Margaret A. Morrison ... [et al.] 
 - Thousand Oaks, Calif. :  Sage,  c2002 
 - 139 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0761923837 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING--RESEARCH<br/>MARKET RESEARCH--METHODOLOGY<br/>Qualitative research
<br/><br/><label>LC Class. No.: </label>HF5814  / U846