TY  - BOOK
AU  - Belch,George Edward
AU  - Belch,Michael A.
TI  - Advrtising and promotion: an integrated marketing communications perspective 
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0072314451
AV  - HF5823 B442A 2001
PY  - 2001///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - Advertising
KW  - SALES PROMOTION
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -