Boone, Louis E. <br/><br/>
Contemporary marketing / 
Louis E. Boone, David L. Kurtz 
 - 11th ed. 
 - Australia :  Thomson/South-Western,  c2004 
 - 599 p. :  col. ill. +  5 CD-ROMs 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0324185103 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / B666C 2004