Lwin, May <br/><br/>
Clueless in marketing communications / 
May Lwin, Jim Aitchison 
 - Singapore :  Pearson/Prentice Hall,  2003 
 - 151 p. :  ill. (some col.) 
<br/><br/><label>ISBN: </label>0131028413 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF5415.123  / L846C