Perreault, William D.  Jr <br/><br/>
Essentials of marketing :  a global-managerial approach / 
William D. Perreault, Jr., E. Jerome McCarthy 
 - 8th ed. 
 - Boston, Mass. :  Irwin/McGraw-Hill,  c2000 
 - 592 p. :  ill. (some col.) +  1 CD-ROM 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0072894822 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / P477E 2000