TY  - BOOK
AU  - O'Shaughnessy,John
AU  - O'Shaughnessy,Nicholas Jackson
TI  - Persuasion in advertising
SN  - 0415322243
AV  - HF5822 O832P
PY  - 2004///
CY  - London
PB  - Routledge
KW  - ADVERTISING
KW  - PSYCHOLOGICAL ASPECTS
KW  - PERSUATION (PSYCHOLOGY)
N1  - Includes bibliographical references and index
ER  -