Marketing principles and best practices / 
K. Douglas Hoffman ... [et al.] 
 - 3rd ed. , international student ed. 
 - Australia :  Thomson/South-Western,  c2005 
 - 598 p. :  col. ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0324225180 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / M374 2005