Duncan, Thomas R. <br/><br/>
IMC :  using advertising and promotion to build brands / 
Tom Duncan 
 - Boston, Mass. :  McGraw-Hill/Irwin,  c2002 
 - 783 p. :  ill. (some col.) 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>025621476X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCTS--MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415.13  / D862I