Brennan, Ross Contemporary strategic marketing / Ross Brennan, Paul Baines, Paul Garneau ; with foreword by Phil Harris - Hamshire : Palgrave Macmillan, c2003 - 380 p. : ill. Includes bibliographical references and index ISBN: 0333981189 Subjects--Topical Terms: MARKETING--MANAGEMENT LC Class. No.: HF5415.13 / B736C