Arnould, Eric J. <br/><br/>
Consumers / 
Eric Arnould, Linda Price, George Zinkhan 
 - 2nd ed. , international ed. 
 - Boston, Mass. :  McGraw Hill Irwin,  c2004 
 - 845 p. :  col. ill. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0071214267 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOR<br/>CONSUMER BEHAVIOR--UNITED STATES
<br/><br/><label>LC Class. No.: </label>HF5415.32  / A766C 2004