Newman, Michael <br/><br/>
The 22 irrefutable laws of advertising (and when to violate them) / 
Michael Newman 
 - Singapore :  Wiley,  c2004 
 - 242 p. :  ill. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>047082106X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>SALES PROMOTION
<br/><br/><label>LC Class. No.: </label>HF5823  / N485T