TY  - BOOK
AU  - Newman,Michael
TI  - The 22 irrefutable laws of advertising (and when to violate them)
SN  - 047082106X
AV  - HF5823 N485T
PY  - 2004///
CY  - Singapore
PB  - Wiley
KW  - Advertising
KW  - SALES PROMOTION
N1  - Includes index
ER  -