TY  - BOOK
AU  - Wardle,Judith
TI  - Developing advertising with qualitative market research
T2  - Qualitative market research : principle and practice
SN  - 0761972722
AV  - HF5415.2 W372D
PY  - 2002///
CY  - London
PB  - Sage
KW  - MARKETING RESEARCH
KW  - QUALITATIVE RESEARCH
KW  - INTERVIEWING IN MARKETING RESEARCH
KW  - BUSINESS NAMES
KW  - ADVERTISING
N1  - Includes bibliographical references and index
ER  -