Solomon, Michael R. <br/><br/>
Consumer behavior :  in fashion / 
Michael R. Solomon, Nancy J. Rabolt 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2004 
 - 542 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>013081122X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>FASHION MERCHANDISING<br/>CLOTHING ANG DRESS--MARKETING<br/>CONSUMER BEHAVIOR<br/>CONSUMERS' PREFERENCES<br/>CONSUMERS--PSYCHOLOGY<br/>CONSUMER PROTECTION
<br/><br/><label>LC Class. No.: </label>HD9940 .A2  / S646C