Marketing :  practice and principles / 
Ralph E. Mason ... [et al.] 
 - New York, N.Y. :  Glencoe/McGraw-Hill,  c1995 
 - 588 p. :  ill. (some col.) 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0026356015 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / M374 1995