TY  - BOOK
AU  - Bruce,Margaret
AU  - Moore,Christopher M.
AU  - Birtwistle,Grete
TI  - International retail marketing: a case study approach 
SN  - 0750657480
AV  - HF5429 I573
PY  - 2004///
CY  - Amsterdam
PB  - Elsevier Butterworth-Heinemann
KW  - RETAIL TRADE
KW  - CASE STUDIES
KW  - INTERNATIONAL TRADE
KW  - EXPORT MARKETING
N1  - Includes bibliographical references and index
ER  -